Digital Signage

Digital Signage

A digital sign is a video display with dynamic and variable content that can be updated and managed remotely over a network. Displays can be networked through media players and content updated through customizable content management. Digital signage is much more than a flat-screen display running full-screen TV or PowerPoint. It is about centrally controlling a network of displays relaying a specific message to an audience at the right time. Consider the local bank promoting interest rates and greetings; universities displaying directions and announcements; doctors’ offices providing health tips to patients in a waiting room; and restaurants putting daily specials and chef features up for public view. The uses of this medium seem nearly endless.

Digital Signage is a very cost-effective delivery system for businesses of all kinds to further engage consumers. In a time when capturing the public’s attention is increasingly difficult, use of digital signage can help your message stand out.

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± - What Does a Digital Signage Solution Include?

• Large Format Display
• Digital Media Player
• Content Management Software
• Mounting System
• Cables

± - What are Key Drivers for US Digital Signage Market?

• The eclipse of mass media, both broadcast and print, creates a demand for highly-visible, real-time advertising and information
• The decline in display prices converging with advances in technology, make it a good time to branch into the digital-signage market
• Increased efficiency of in-store sales promotions that use digital signage encourages investment and expansion into the market
• Opportunity for top-line growth fosters investment in digital signage
• Support for “event-based exposure” stokes adoption of digital signage
• Integration of digital signage with in-store or company-centric databases enhances relevancy of content and stimulates growth
• Focus on in-store and on-location experiences urges investment in digital signage
• Requirement for more pervasive corporate communication spurs corporations to adopt this technology
• The visibility available with digital signs allows for increased security at every level

± - What are the Benefits of Digital Signage?

• Digital signs can draw consumer attention to key information and engage them with compelling video and promotional updates while reinforcing brand image. The increase of in-store sales promotions being delivered by this medium encourages investment and expansion into the market.
• Digital signs are easy to use, reducing the time it takes to implement promotions and advertising. A digital sign can be updated within minutes instead of weeks.
• Digital signs can be programmed to run different messages, rotating between displays. Messages can be varied throughout the day, keeping the audience’s attention.
• Digital Signage is versatile. Whether the business is looking for landscape, portrait or an entire video wall, there is a digital signage solution to fit every need.

± - What are some Digital Signage Applications?

• Public Venues: Directions, transportation schedules, weather forecasts, emergency alerts, stock updates and more
• Entertainment: event schedules and video footage
• Advertising: promotions and product features
• Corporate: Branding, employee communications, education about corporate mission, vision and values and reinforcing corporate identity

± - What are some Vertical Applications for Digital Signage?

Visit our sister site, www.Digital-Signage.us for more information.